--- title: External CMO Advisory description: Monthly senior direction, selected agency and creative reviews, and documented decision support for businesses with a team ready to execute. --- [Skip to content](https://www.kyawtkthwe.com/external-cmo-advisory#main-content) [![KK Logo](https://www.kyawtkthwe.com/hs-fs/hubfs/KK%20Logo.png?width=250&height=63&name=KK%20Logo.png "KK Logo")](https://kyawtkthwe.com?hsLang=en) - [About](https://www.kyawtkthwe.com/about?hsLang=en) - Work With Me - [External CMO Advisory](https://www.kyawtkthwe.com/external-cmo-advisory) - [Marketing Direction Advisory](https://www.kyawtkthwe.com/marketing-direction-advisory?hsLang=en) - [Marketing Direction Diagnosis](https://www.kyawtkthwe.com/marketing-direction-diagnosis?hsLang=en) - [Thinkings](https://www.kyawtkthwe.com/thinkings?hsLang=en) - Resources - [Blogs](https://www.kyawtkthwe.com/blog?hsLang=en) - [Framework](https://www.kyawtkthwe.com/decision-making-framework?hsLang=en) - [Contact](https://www.kyawtkthwe.com/contact?hsLang=en) - [Email](mailto:kyawtkthwe88@gmail.com) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. External CMO Advisory Ongoing senior direction while your team delivers. If you have an agreed direction and a team or agency ready to execute, I help you review progress, adjust priorities and make decisions. We connect marketing activity with sales and operational handoffs, and record what needs to happen next. The engagement provides part-time advice and selective oversight. It does not give me full executive control or responsibility for all marketing delivery.   32 hours per month across four reserved 8-hour working days, normally one per week. All meetings, preparation, reviews, coordination, communication and reporting are included within those hours. The initial engagement is three months, followed by monthly renewal with 30 days’ written notice to end.   [Discuss Direction](https://www.hubspot.com/) [Explore My Work](https://www.hubspot.com/) # Stage 2 ![desing-9\_0002\_Layer-3](https://www.kyawtkthwe.com/hubfs/desing-9_0002_Layer-3.png "desing-9_0002_Layer-3") ![500](https://www.kyawtkthwe.com/hs-fs/hubfs/1888.png?width=500&height=624&name=1888.png "500") Readiness and preparation What needs to be in place What We Needs What Clients Must Prepare. We work with one business and up to two delivery partners. You need an owner or authorised decision-maker, one coordinator, an executable direction, performance reporting and named people responsible for delivery. Send the dashboard, issues and review submissions at least two business days before the reserved workday. For each submission, include the brief, objective, audience, budget and complete assets. Keep progress, revised assets and blockers ready for the checkpoints, and provide the latest figures and outstanding decisions for the monthly record. ![58458](https://www.kyawtkthwe.com/hs-fs/hubfs/58458.png?width=2000&height=1150&name=58458.png "58458") Monthly working rhythm ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 1 ### Owner decision meeting, 90 minutes. This is compulsory. I meet the owner or authorised decision-maker and coordinator to review performance, agree priorities and resources, resolve trade-offs and record decisions and owners. ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 2 ### Delivery review, 60 minutes I meet the coordinator and relevant internal or agency leads to examine plan and creative alignment, sales and operational handoffs, and actions.   ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 3 ### First checkpoint, 60 minutes. The coordinator and relevant action owners join me to check progress, blockers, review questions and next actions.  ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 4 ### Second checkpoint, 60 minutes. We check changes and remaining blockers and update the actions. The coordinator and relevant action owners attend. ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 5 ### Final Monthly Document One living document is updated through the month. It contains the KPI snapshot and data gaps; top three priorities; action owners and dates; plan and creative review status; advice versus approval status; your decisions; risks and dependencies; hours used; and next-month actions.  At month end, I deliver the updated record and agreed in-scope reviews.   ### Remarks An extra agency meeting replaces a scheduled delivery review or checkpoint, or requires approved extra time. It is not automatically added. Work is remote by default on the four agreed days, normally 09:00–17:00 Asia/Bangkok. I reply by the end of the next reserved workday. Continuous chat coverage, emergency availability and same-day service are not included. --- Agency and creative review Selected agency and creative reviews   Monthly review includes up to one agency plan of 10-15 pages or slides and 8 - 12 creative units. Each receives one initial review and one consolidated re-review. Both the item caps and the 10-hour review allowance apply; whichever is reached first sets the limit. One creative unit means one static asset plus caption, one carousel of up to five to Seven panels, or one video script or storyboard of up to 90 seconds. One motion production script or storyboard of up to 60 seconds. I prioritise commercially important work rather than checking every post. A comprehensive new strategy belongs in Marketing Direction Advisory. If a team connected to me supplies the work, I disclose the relationship and commercial interest. My review is not independent. You or an independent approver give final sign-off on that team's work.   Monthly record Monthly Direction & Decision Record   One living document is updated through the month. It contains the KPI snapshot and data gaps; top three priorities; action owners and dates; plan and creative review status; advice versus approval status; your decisions; risks and dependencies; hours used; and next-month actions. At month end, I deliver the updated record and agreed in-scope reviews. Unfinished items are explicitly scheduled or excluded. Pending client decisions and supplier delays are recorded. Completion is based on the agreed work, not a guaranteed commercial result.   Decisions and execution Who decides, and who executes?   My default role is to advise and recommend approval. I explain risks and mark work as recommended, revise or not recommended, with reasons. You or your authorised approver make the final decision. Any delegated approval is an exception that must be agreed in writing with clear limits before it is used. It does not create full executive ownership. You retain decisions on business strategy, total budgets and spending increases, supplier contracts, hiring, pricing, product claims and compliance, crisis responses, and anything outside an agreed delegation. You provide evidence, coordinate suppliers, approve factual and legal claims, and fund execution. Your team or agency remains responsible for production quality and implementation. Daily team management, production, posting, media buying, technical maintenance, recruitment and unlimited meetings or revisions are excluded. Team execution has a separate scope and fee. I provide strategic guidance and agreed reviews; the production team creates and delivers the work.     [Continue to Marketing Direction Advisory](https://www.hubspot.com/) --- ![1978](https://www.kyawtkthwe.com/hubfs/1978.png "1978") ![62548](https://www.kyawtkthwe.com/hubfs/62548.png "62548") ## Got questions Others frequently ask… - ### When is this service suitable? It is suitable when you have an agreed direction and an internal team or agency able to execute, but need recurring senior guidance. I help review progress, adjust priorities and support decisions across marketing, sales and operational handoffs. - ### Is this a full-time CMO role? No. It is part-time advisory and selective oversight within the agreed allowance. Your team delivers and you retain business decisions. - ### How much time and how many meetings are included? The service includes 32 hours across four reserved 8-hour working days each month. Within that allowance, we have one compulsory 90-minute owner decision meeting, one 60-minute delivery review and two 45-minute checkpoints. Preparation, reviews, coordination, communication and reporting also use the same allowance. - ### Can you review or approve our agency's work? I normally give feedback and recommend whether work should be approved, revised or not approved. You or your authorised approver give final sign-off. Any limited delegated approval must be separately agreed in writing. If a related team delivers the work, I disclose the relationship; my review is not independent, and you or an independent approver give final sign-off. - ### Do you manage daily posting and production? No. I provide strategic guidance and agreed reviews. Your team or agency handles production and implementation. Daily management, posting, media buying and technical maintenance are excluded. Team execution can be arranged with a separate scope and fee. - ### What will we receive each month? You receive an updated Monthly Direction & Decision Record covering performance figures and data gaps, priorities, action owners and dates, review status, advice and approval status, decisions, risks, hours used and next-month actions. - ### Are you available for urgent requests or daily messages? Work takes place on the agreed days, normally 09:00–17:00 Asia/Bangkok. I reply by the end of the next reserved workday. Continuous chat coverage and emergency or same-day service are not guaranteed. Accepted urgent work replaces agreed priorities within remaining hours or requires an approved extra-work quote. - ### What is the commitment, and do unused hours carry forward? The initial engagement is three months, followed by monthly renewal with 30 days’ written notice to end. Unused hours reserve capacity and do not carry forward or convert to refunds. Time missed because of me is rescheduled or credited; client delays do not increase the allowance. If the compulsory owner meeting is missed, we try to reschedule within the month; decisions requiring that person's authority remain pending. Have anything else to ask? [Share your question with us](https://share.hsforms.com/1rwsAY-RLSomGw8dgFOh4lQ4ngsd). --- # BEFORE YOU DECIDE ![1-Jul-16-2026-08-53-29-8259-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/1-Jul-16-2026-08-53-29-8259-AM.png?width=500&height=500&name=1-Jul-16-2026-08-53-29-8259-AM.png) ##### Kyawt K Thwe Marketing and Business Leader [Marketing • Business • Leadership • People • Work • Learning • Decisions](https://www.kyawtkthwe.com/?hsLang=en) #### Look deeper. #### Understand what matters. #### Decide clearly. #### Move courageously. 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