--- title: Marketing Direction Advisory description: Turn business evidence into strategic choices and an assigned 90-day roadmap. A three-week engagement with three focused meetings and a practical document. --- [Skip to content](https://www.kyawtkthwe.com/marketing-direction-advisory#main-content) [![KK Logo](https://www.kyawtkthwe.com/hs-fs/hubfs/KK%20Logo.png?width=250&height=63&name=KK%20Logo.png "KK Logo")](https://kyawtkthwe.com?hsLang=en) - [About](https://www.kyawtkthwe.com/about?hsLang=en) - Work With Me - [External CMO Advisory](https://www.kyawtkthwe.com/external-cmo-advisory?hsLang=en) - [Marketing Direction Advisory](https://www.kyawtkthwe.com/marketing-direction-advisory) - [Marketing Direction Diagnosis](https://www.kyawtkthwe.com/marketing-direction-diagnosis?hsLang=en) - [Thinkings](https://www.kyawtkthwe.com/thinkings?hsLang=en) - Resources - [Blogs](https://www.kyawtkthwe.com/blog?hsLang=en) - [Framework](https://www.kyawtkthwe.com/decision-making-framework?hsLang=en) - [Contact](https://www.kyawtkthwe.com/contact?hsLang=en) - [Email](mailto:kyawtkthwe88@gmail.com) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Marketing Direction Advisory Choose a direction your business can act on. You may understand the main issue but still need to decide who to focus on, what to prioritise and how your team will deliver. I help you make those choices and turn them into a resourced, assigned 90-day roadmap.   Three weeks from receipt of the agreed intake. Three meetings: 90 minutes each.  [Discuss Direction](https://www.hubspot.com/) [Explore My Work](https://www.hubspot.com/) # Stage 2 ![desing-9\_0001\_2](https://www.kyawtkthwe.com/hubfs/desing-9_0001_2.png "desing-9_0001_2") ![500](https://www.kyawtkthwe.com/hs-fs/hubfs/1888.png?width=500&height=624&name=1888.png "500") Starting point and choices What we need before we start Focus on one business.  One Primary offer. 3-5 Customer segments. The current path from enquiry to sale. What I Examine What Clients Must Prepare. 1. Examine target-customer and proposition choices. 2. The roles of branding, marketing and sales 3. Operational handoffs; 4. Channel priorities 5. Resource or budget allocation within the limits you set.   We identify what to stop and agree actions, owners, dependencies and measures for the next 90 days.   1. Evidence of your goals, customers and offer 2. Current performance 3. Current bottlenecks. 4. Team capacity 5. Budget constraints This can be my Diagnosis Brief or adequate existing evidence. I check readiness before booking; material gaps need to be resolved or the scope reduced before we start. ![58458](https://www.kyawtkthwe.com/hs-fs/hubfs/58458.png?width=2000&height=1150&name=58458.png "58458") How I work ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 1 ### Agree the question and intake. We confirm what we are examining and the evidence available before the three-week engagement starts. ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 2 ### Evidence and choices, 90 minutes. You, your decision-maker and a marketing or sales lead or coordinator join me to confirm the evidence and constraints, compare options and identify decisions still needed.   ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 3 ### Evidence and analysis. Please supply available items within three business days and identify what is unavailable. I examine the connections and may send one consolidated clarification request. ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 4 ### Direction and priorities, 90 minutes. The same attendees review my recommended direction, priorities, stop list and resources. A relevant delivery lead may join. You choose the direction and confirm the resource envelope. ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 5 ### Roadmap agreement, 90 minutes. You, the decision-maker and named action owners join me to test the actions, timing, dependencies, capacity, budget and measures. The decision-maker resolves trade-offs and we record approvals or open decisions.  ![2-Jul-17-2026-04-14-22-5878-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/2-Jul-17-2026-04-14-22-5878-AM.png?width=300&height=201&name=2-Jul-17-2026-04-14-22-5878-AM.png "2-Jul-17-2026-04-14-22-5878-AM") ## Step 6 ### Final Brief Between meetings, respond to one consolidated evidence clarification and confirm action owners, capacity and resources. After the final meeting, send consolidated feedback within five business days. One revision round within the agreed direction is included. I deliver the final Marketing Direction & 90-Day Roadmap with unresolved decisions clearly marked. --- What you receive Marketing Direction & 90-Day Roadmap One document, containing: - Evidence summary, strategic choices and rationale, target customer and proposition. - Channel roles and the connections between marketing, sales and operations. - Top three priorities, a stop list and resource assumptions. - Actions for days 1–30, 31–60 and 61–90, with owners, due dates, dependencies and resource needs. - Measures with a baseline, target, data source, reporting frequency and owner, plus risks and open decisions. If a baseline is unknown, I mark it and include an action to establish it. I do not invent figures to complete the plan. Scope and responsibility What is included, and who acts   This service includes strategic choices, the three meetings, the roadmap document and one consolidated revision round. Full brand identity, detailed research, asset production, technical implementation, day-to-day management and a complete annual strategy are excluded. A new segment, changed business model or replacement strategy is new scope. I recommend direction and prepare the roadmap. You make strategic decisions, validate capacity and budget, appoint action owners and consolidate feedback. Approval applies only to decisions explicitly recorded. Final delivery closes the work even if some decisions remain open and labelled. Your internal team or chosen supplier executes. Recurring oversight is available through External CMO Advisory when needed.   [Continue to Marketing Direction Advisory](https://www.hubspot.com/) --- ## Got questions Others frequently ask… - ### How is Advisory different from Diagnosis? Diagnosis explains what is holding the business back and what to address first. Advisory helps you choose target customers, clarify your proposition, prioritise channels and resources, and agree who will do what over the next 90 days. - ### Do I need to complete Diagnosis first? No. We can use adequate existing evidence. I check whether the information is sufficient before booking. Important gaps must be resolved, or the scope narrowed, before we start. - ### How long does it take, and who should attend? The engagement takes three weeks and includes three 90-minute meetings. Your decision-maker and marketing or sales lead or coordinator join the first two meetings. A relevant delivery lead may join the second. Named action owners attend the final roadmap meeting with the decision-maker. - ### What will I receive? You receive a Marketing Direction & 90-Day Roadmap of approximately 7-9 pages. It includes strategic choices, your top three priorities, what to stop, resource assumptions, and actions for days 1–30, 31–60 and 61–90, with owners, dates, dependencies and measures. - ### Will you carry out the roadmap? Your internal team or chosen supplier implements it. I recommend direction and prepare the roadmap; you make decisions, confirm budget and capacity, and appoint action owners. Team execution is separately scoped and priced. - ### Can we revise the roadmap? One consolidated revision round within the agreed direction is included. A new customer segment, changed business model or replacement strategy requires a new scope. Have anything else to ask? [Share your question with us](https://share.hsforms.com/1rwsAY-RLSomGw8dgFOh4lQ4ngsd). --- # BEFORE YOU DECIDE ![1-Jul-16-2026-08-53-29-8259-AM](https://www.kyawtkthwe.com/hs-fs/hubfs/1-Jul-16-2026-08-53-29-8259-AM.png?width=500&height=500&name=1-Jul-16-2026-08-53-29-8259-AM.png) ##### Kyawt K Thwe Marketing and Business Leader [Marketing • Business • Leadership • People • Work • Learning • Decisions](https://www.kyawtkthwe.com/?hsLang=en) #### Look deeper. #### Understand what matters. #### Decide clearly. #### Move courageously. [mailto:kyawtkthwe88@gmail.com](mailto:kyawtkthwe88@gmail.com) --- [![Absolut theme logo](https://www.kyawtkthwe.com/hs-fs/hubfs/raw_assets/public/@marketplace/Kohorta/Absolut/images/brand/absolut-logomark-nobg.png?width=30&height=200&name=absolut-logomark-nobg.png "Absolut theme logo")](https://kyawtkthwe.com?hsLang=en) ©Copyright 2026. All rights reserved - Privacy - Terms - About - Contact - Help